Kit A (Price) is the priority — shoot it first. Kit B (Honesty) if you've got the margin while you're set up. Record both back-to-back — same shirt, same spot.
The number-led angle, and the money angle — shoot this one first. A real price on screen stops the scroll, then the truth: you're more affordable than the national brands because you're not paying for their billboards and 50-truck fleets, on the same materials the big guys mark way up.
Open Kit A → Kit B · Always-OnThe always-on angle that says: an honest roofer who tells you the truth — including when you don't need a new roof — actually exists down here. Not the cheapest, not gouging. If you've got the margin in the same shoot session, bank this one too.
Open Kit B →Both kits are drafts for Spencer's review. Nothing has been sent to the client.
A third storm-response kit (Kit C) is on standby — we'll shoot it after a hurricane; nothing to do now.