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Roof Giants Β· Ad Shoot Doc Β· v2

The one shoot that gets you live

Eleven short phone clips, about 25 minutes, one person on camera. That's everything we need to launch your ads. This page replaces the old three-kit docs β€” everything below is current.

πŸ₯© The only thing missing is the talking videos. The clips you've sent so far are great openers β€” but they're all 5–18 seconds. An ad needs a 30–45 second piece where you talk to the camera (Clips 1–3 below, marked πŸ₯©). If you film nothing else, film Clip 1. Record every clip as its own separate take β€” don't run the opener, the talk, and the ending together in one video. We stitch them; that's how we test what works.
Ground rules: ONE person on camera in every clip β€” whoever you've picked, keep the same person, same shirt, same spot for all of them. Phone held vertical. Stand somewhere real: in front of the office on Sheridan Street, a job site, or next to the truck. Say it like you'd say it to a neighbor β€” don't read, don't rush. Each clip shows its word count β€” that's the whole trick. You don't need to talk fast, you need to not add.

Your numbers (from what you sent us)

Every number in these scripts came from your own intake. Say them exactly as written. If any figure below is off, tell Spencer BEFORE you film.

800+roofs across Miami-Dade & Broward
7+ yearsin business Β· office on Sheridan Street, Hollywood Β· licensed CCC1332476
140five-star reviews
10-yearworkmanship warranty, in writing Β· 50-year warranty on metal roofs
CertifiedGAF + Polyglass
The storyPembroke Pines homeowner quoted $40,000 for a full tear-off elsewhere β€” you fixed it for $15,000 in 5 days

πŸ₯© Clips 1–3 β€” the talking videos (film these first)

30–45 seconds each. Hit every beat and every number. These carry the whole ad.

πŸ₯© Clip 1 Β· The priority110 words β‰ˆ 45 sec

"The Forty-Thousand-Dollar Quote"

"Let me tell you about a homeowner in Pembroke Pines. Another company told him he needed a full tear-off. Quoted him forty thousand dollars. We got up there β€” and he didn't need that. We fixed it for fifteen, done in five days. That's how we run this company. Over eight hundred roofs across Miami-Dade and Broward, and the reason people leave us five stars isn't just the roof. It's that we tell the truth even when it costs us the sale. If you need a repair and not a roof, I'll tell you that. And if you do need a roof, you'll get a fair number for doing it right."

This is the single most important clip on this page. A true story with real dollars beats any slogan.

πŸ₯© Clip 297 words β‰ˆ 40 sec

"Who's On Your Roof"

"You're not just hiring a roofer. You're letting people onto your property, around your family. So look at who we are first. We're Roof Giants. Family owned, our office is right on Sheridan Street in Hollywood, and we've been here over seven years. Eight hundred–plus roofs across Miami-Dade and Broward. A hundred and forty five-star reviews you can go read tonight. We show up when we say we will, and we tell you the truth even when it costs us the sale. Ask your neighbors about us. Somebody on your street probably already has our roof."
πŸ₯© Clip 3108 words β‰ˆ 45 sec

"In Writing"

"A roof isn't something you want to pay for twice, so here's how we make sure you never do. We're certified by GAF and Polyglass β€” the people who actually make the materials. That means the manufacturer stands behind your roof, not just us. Then we back our own work with a ten-year workmanship warranty, in writing. Go metal, and the roof itself carries a fifty-year warranty. Flat, shingle, tile, or metal β€” we don't rush the parts you can't see. It might not be the lowest quote you get. But it'll be the last roof you think about for a long time. And financing's there if the timing's rough."

🎣 Clips 4–9 β€” the openers

5–7 seconds each, word for word β€” they're tuned. Bang out all six in a row, same spot.

Clip 420 words β‰ˆ 7 sec
"A homeowner in Pembroke Pines was quoted forty grand for a new roof. We fixed his for fifteen. Here's how."
Clip 517 words β‰ˆ 6 sec
"We're probably not the cheapest roofer you'll call in South Florida. Here's why that's a good thing."
Clip 616 words β‰ˆ 6 sec
"Before you let anybody up on your roof, here's how to know who you're actually hiring."
Clip 714 words β‰ˆ 5 sec
"If you've ever been burned by a roofer, this thirty seconds is for you."
Clip 818 words β‰ˆ 6 sec
"A roof isn't something you want to pay for twice. Here's how we make sure you never do."
Clip 918 words β‰ˆ 6 sec
"Every roofer says their work lasts. We put it in writing. Ten years on workmanship, fifty on metal."

πŸ“£ Clips 10–11 β€” the endings

10–13 seconds each. Say your own first name where it says [name].

Clip 1033 words β‰ˆ 12 sec
"I'm [name] with Roof Giants, right here in Hollywood. Tap Learn More and I'll take a free, honest look at your roof. If it's fine, I'll tell you it's fine. Nothing to sign."
Clip 1134 words β‰ˆ 13 sec
"Tap Learn More and book your free roof inspection. Straight answers, photos of everything we find, and financing if the timing's rough. If it's just a small repair, that's exactly what I'll tell you."

πŸŒ€ Clip 12 β€” optional, 2 extra minutes

Only runs after a hurricane hits β€” but it has to be filmed BEFORE one does. If you've got two more minutes, bank it now.

Clip 12 Β· Optional106 words β‰ˆ 44 sec

"Believe What You Can Check"

"Every time a storm rolls through, the same thing happens down here. Out-of-state trucks flood the neighborhood, knock every door, and every one of them says the same word: local. Don't take the word. Check it. Ask for a real office address. Ask who honors the warranty in five years. Ask if you can take a day to think. Watch how fast the pressure guys pack up. We're Roof Giants. Our office is on Sheridan Street in Hollywood, eight hundred roofs into Miami-Dade and Broward, licensed in Florida. You can look all of it up. Don't believe anybody who says local. Believe what you can check."

On camera, never say…

When you're done: upload all clips to the Videos folder in Basecamp, one file per clip. 11 clips gets you live; 12 banks the storm ad too. That's the whole shoot.